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Car retailer rebrands as Peacock Auto Mall

  • Photo courtesy of Peacock Automotive Warner Peacock, president and CEO of Peacock Automotive, announces New River Auto Mall’s rebrand as Peacock Auto Mall.
  • Photo courtesy of Peacock Automotive Dr. Terri Hubbard unveils the “Midsummer Night’s Dream” theme for the 21st annual Heart Ball of the Southern Coast.

The former New River Auto Mall on U.S. 278 in Hardeeville has announced a rebranding initiative, changing its name this month to Peacock Auto Mall.

The car retailer unveiled its new name and logo Sept. 7.

“We were excited to celebrate our 15th anniversary this year and wanted to celebrate in a very special way,” Peacock Automotive president and CEO Warner Peacock said.

“The rebranding of Peacock Auto Mall now associates the family name with the property, along with showing the connections to our other dealerships.”

As part of the move, the company changed the look associated with its brand.

“We softened up the logo and made some color modifications that better represent the current identity of our company,” Peacock said.

“We also added a silhouette of a car to evoke the sense of excitement you feel when test driving the inventory at our dealerships.”

Peacock Auto Mall covers 45 acres on U.S. 278, five miles east of Interstate 95. It employs about 330 people and features 13 brands: Audi, Chrysler, Dodge, Fiat, Genesis, Hyundai, Jaguar, Jeep, Land Rover, Porsche, Ram, Subaru and Volkswagen.

Peacock Automotive also owns and operates dealerships in Savannah, Columbia and Orlando, Fla., as well as the New River Wellness Institute and NRAM Collision Center.

During the unveiling, Peacock Auto Mall and the American Heart Association unveiled the “Midsummer Night’s Dream” theme for the 21st annual Heart Ball of the Southern Coast.

Audi Hilton Head is the legacy sponsor for the Heart Ball, which will be held Feb. 5, with 400 guests expected. For more information on the Heart Ball, go to www.southerncoastheartball.org.

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